I have really bad dark circles under my eyes, how can i get rid of it?

I have had really dark circles around my eyes ever since I was about 15. It is so ugly, and I hate having to put make up under my eyes every day to cover it. It’s not a lack of sleep that’s causing it (I get 9 hours of sleep most days). I am from a Mediterranean background and I know it is hereditary (in my family) but is there still any way that I can get rid of them. Is there some sort of skin lightening cream or something?